The humans behind your gentlest habit.
We’re a tiny, remote-first team obsessed with one idea — that progress should feel kind. Here’s who’s sweating the small stuff.
Kind by default
Every decision starts with "is this gentle?" — for our users and for each other.
Start tiny
We ship small, learn fast, and let good things compound — the same way habits do.
Answer every human
Real replies from real people. No bots, no canned scripts, no ticket numbers.
Leadership
Maya Chen
Co-founder · Product
Ex-Headspace PM who believes the best interface is the one that gets out of your way. Keeps a 900-day meditation streak and refuses to gloat about it.
Theo Ellison
Co-founder · Engineering
Built the first version of Pip in a weekend to nudge himself to drink water. Builds mechanical keyboards for fun and types faster than Pip can nudge.
The rest of the flock
Priya Nair
Design
Drew the very first Pip on a napkin. We kept the napkin.
Sam Okafor
Community
Reads every single support email. Replies with actual sentences.
Lena Ruiz
Engineering
Makes the streaks sync in milliseconds. Runs ultramarathons to relax.
Femi Adeyemi
Data
Finds the exact minute you're most likely to say yes. Slightly spooky.
Hana Kim
Marketing
Wrote every word of onboarding. Rewrites it when it's not warm enough.
Oskar Braun
Support
Fluent in five languages and infinite patience.
Gita Tan
Operations
Keeps the whole flock flying in formation. Loves a good spreadsheet.
This could be you
We're hiring gentle, curious people.
Come build with us
Open roles
Remote-first, four-day weeks, and a founder who reads every application.
Like how we think?
Try the app the whole flock pours its heart into. It’s free, and it takes about a minute.